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The relationship with the customer

If you’ve ever bought a mattress online, or a private label product from Amazon, you’ve experienced the value created by the last step. That mattress company didn’t make the mattress. And Amazon doesn’t make light bulbs. There are countless...

Placebo blindness

You can go to work offended by the idea that you might traffic in placebos. You can be certain that your aromatherapy, jewelry store, engineering consulting, stereo gear or home improvement practice is 100% performance-based, completely driven by specs, immune to a...

The Benefits of Business Podcasts

Phew! I just completed the fourth podcast for the day. Here at my studio we record two podcasts: GMAP, which is a business podcast specifically for accountants and bookkeepers, and Entrepreneurship Elevated, which includes topics such as…drum roll please,...

More (or less)

The linchpin faces a fork in the road: You can try to make your job have more. More impact, more responsibility, more leverage. Or you can be industrial about it and try to have your job involve less. Less risk, less effort, less to fear. Is your ideal job one where...