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The relationship with the customer

If you’ve ever bought a mattress online, or a private label product from Amazon, you’ve experienced the value created by the last step. That mattress company didn’t make the mattress. And Amazon doesn’t make light bulbs. There are countless...

Placebo blindness

You can go to work offended by the idea that you might traffic in placebos. You can be certain that your aromatherapy, jewelry store, engineering consulting, stereo gear or home improvement practice is 100% performance-based, completely driven by specs, immune to a...

More (or less)

The linchpin faces a fork in the road: You can try to make your job have more. More impact, more responsibility, more leverage. Or you can be industrial about it and try to have your job involve less. Less risk, less effort, less to fear. Is your ideal job one where...

A useful definition of art

Art is a human activity. It is the creation of something new, something that might not work, something that causes a viewer to be influenced. Art uses context and culture to send a message. Instead of only a contribution of beauty or craft, art adds intent. The artist...

Approaching the limits

Not the limit of our skills. Not the limit of our knowledge. Not the limit of our physical capacity… It’s almost always the limits of our internal narrative. Our guts. Our willingness to be kind, to believe, to care enough to leap. We can’t do...