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Why Peer Pressure is the Answer

Remember when you were in grammar school and everyone warned you about the dangers of peer pressure? What would you say if I told you peer pressure was the solution? Because it is. If you want to get the most from your employees, they’re going to need...

5 Ways to Convert More Prospects by Making Your Case

Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you...

On being discovered

Wouldn’t that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to an internship program that would lead to a...