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Selling confusion

Over the last few decades, there’s been a consistent campaign to sow confusion around evolution, vaccines and climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that the original theories have...

Beware of false averages

Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn’t make either group happy. It’s tempting to look at pop music, network TV and the latest hot fashion and come to the conclusion that the...

Bill Burr — The Comedian’s Comedian

“Everybody fucking relax. Get yourself a sandwich.” – Bill Burr This episode of the podcast features Bill Burr (@billburr). Many of you know Bill as a famous standup comedian, and thousands of you have been requesting him for years. Rolling Stone...
Traits of a Successful Leader

Traits of a Successful Leader

Effective leadership is far less common than it should be. Fortunately, you can learn to be a better leader. It’s takes wisdom, intuition, confidence, and humility to be one of the best leaders. To help you be a better leader, here are five key traits that many...

Selfish marketing doesn’t last

If it helps you, not the customer, why should she care? Sometimes there’s an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service. In the long run, your selfishness...

Fitting in all the way

It seems like a fine way to earn trust. Merely fit in. In every way. Don’t do anything to draw attention to yourself, to be left out, to challenge the status quo. Go along with the crowd to get ahead. That doesn’t build trust. It simply makes you easy to...