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Ringing vs wringing

Ringing is resonant. A small force causes sympathetic vibrations, and magic happens. Wringing requires significant effort and can even destroy the object it is applied to. When you ring a bell for your clients, you’ve delivered with care and empathy. But when you seek...

The problem with coming attractions

“Knock, knock…” That’s not a coming attraction. It’s an invitation. An opening. A bit of tension in terms of closure. A coming attraction, on the other hand, gives it all away. It says, “here’s a bit of what we’ve got, and the rest of it is just like this, but almost...

Community rank

You’re probably familiar with class rank. Among all the kids in this high school, compared to everyone else’s GPA, where do you stand? And you’ve heard about sports rank, #1 in the world at tennis or golf or chess. But somehow, we don’t bother with community rank. Of...