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Be careful who you listen to ON THE INTERNET

Be careful who you listen to ON THE INTERNET

When you use the web to market your business, there’s no shortage of people who will give you unsolicited advice. And man, sometimes this advice is HORRIBLE. I run Facebook ads regularly. One guy wrote, “DONT OPT IN! Yes he will give you free content, but he will also...

Why Some Startups Win

If you don’t know where you’re going, how will you know when you get there? I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup.  His company had marched through customer discovery, learning about the customer...